Blog
Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
Filter by
720 results for "App marketing"
Glossary
OTT (Over-the-top)
Learn all you need to know about OTT including different monetization models, OTT advertising benefits & what the future looks like for over-the-top.
Reports & guides
The consumer mobile landscape in the Nordics
In this report, we drill into the latest trends and user habits on mobile, and share advice on how marketers can succeed in this dynamic region.
Glossary
Active user
What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.
Reports & guides
Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.
Customer stories
Inspiring daily creativity for a loyal community
See how with AppsFlyer, VSCO found a solution that would further evolve its performance-driven marketing operation with data at its heart.
Glossary
K-factor
What is K-factor, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Customer stories
Cutting customer acquisition costs by 30%
Learn how by allocating funds towards better-performing platforms, Dineout was able to cut customer acquisition costs by 30%.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
Blog
The anatomy of a mobile ad: Formats, copy, and colors
Find out how to create engaging and impactful creative for your mobile ads to improve the way users interact with your brand.
People also search for:
