Glossary
Homomorphic encryption (HE)
What is homomorphic encryption, and what are its benefits and limitations? Learn more in our mobile marketing glossary.
Filter by
742 results for "App marketing"
Glossary
Privacy preserving technologies (PPTs)
What are privacy preserving technologie, and what are thier two main models? Learn more in our mobile marketing glossary.
Customer stories
Expanding the UA funnel while lowering cost per install
Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.
Glossary
Last-click attribution
What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.
Blog
The mobile-first design essentials for 2022
What is mobile-first design, what are its principles and best practices, and how should you implement a mobile-first process? Find out in this post.
Customer stories
Accelerating mobile gaming growth in Africa
Find out how AppsFlyer helped Carry1st manage this rapid growth, allowing them to onboard UA partners while maintaining control of their budgets.
Glossary
Real-time bidding (RTB)
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.
Glossary
White-label DSP
What is a white-label DSP, what are its benefits, and how do you choose one? Find out more in our mobile marketing glossary.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Leveraging analytics to triple monthly active users and revenue
Learn how by using AppsFlyer platform, 4Axis was able to increase its install growth by 45% MoM, and nearly triple its monthly active users.
Try searching for
