Blog
SKAdNetwork feature requests: Organic (unattributed) data
As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.
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Glossary
Cost per install (CPI)
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Ad mediation
What is ad mediation, how does it work, what benefits it offers, and how can you choose the right platform? Read all about it inside.
Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Customer stories
Achieving double-digit ROAS growth with Xpend
By having complete ROAS visibility, Mothership marketing agency was able to efficiently make campaign optimization decisions for Playa Games.
Glossary
Cost per engagement (CPE)
What is CPE, how to calculate it, and how can you improve your CPE campaign performance? Find out all you need to know inside.
Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Reports & guides
The mobile-first enterprise report: How brands are being transformed by mobile devices
In this report we investigate the pain points and key developments that are driving companies to compete with their digital-first counterparts.
Glossary
Ad server
What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.
Blog
CTR, CTI, and IPM: Optimizing the path to install conversion
In addition to post-install analytics, mobile marketers should closely monitor pre-install data to optimize install conversion. Find out why here.
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