Filter by

747 results for "App marketing"

Glossary

Header bidding

What is header bidding, what are its benefits, and where does it stack up against other methods? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Demand-side platform (DSP)

What is a demand-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.

Glossary

Cost per install (CPI)

What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Ad mediation

What is ad mediation, how does it work, what benefits it offers, and how can you choose the right platform? Read all about it inside.

Glossary

Monthly Active Users (MAU)

What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Cost per engagement (CPE)

What is CPE, how to calculate it, and how can you improve your CPE campaign performance? Find out all you need to know inside.

Glossary

Daily active users (DAU)

What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Background
Ready to start making good choices?