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Blog

Black Friday is just the beginning: level up your ad strategy for key dates

In this post we analyze creatives from top-grossing apps and share creative best practices for Black Friday, Cyber Monday, and other key dates.

Blog

How can you deliver amazing customer experiences to delight the users, keep them engaged, and ensure that they come back for more?

Reports & guides

This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.

Blog

Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.

Customer stories

Find out how Virtuo’s partnership with AppsFlyer has given them the ability to make critical short and long-term decisions.

Blog

ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?

Glossary

Learn all you need to know about OTT including different monetization models, OTT advertising benefits & what the future looks like for over-the-top.

Reports & guides

In this report, we drill into the latest trends and user habits on mobile, and share advice on how marketers can succeed in this dynamic region.

Glossary

What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.

Reports & guides

This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.