Glossary
Last-click attribution
What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.
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Blog
The mobile-first design essentials for 2022
What is mobile-first design, what are its principles and best practices, and how should you implement a mobile-first process? Find out in this post.
Customer stories
Accelerating mobile gaming growth in Africa
Find out how AppsFlyer helped Carry1st manage this rapid growth, allowing them to onboard UA partners while maintaining control of their budgets.
Glossary
Real-time bidding (RTB)
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.
Glossary
White-label DSP
What is a white-label DSP, what are its benefits, and how do you choose one? Find out more in our mobile marketing glossary.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Leveraging analytics to triple monthly active users and revenue
Learn how by using AppsFlyer platform, 4Axis was able to increase its install growth by 45% MoM, and nearly triple its monthly active users.
Blog
How innovation in Fintech is changing the way India invests
As India's finance sector competitive landscape is becoming fiercer, we’re witnessing distinct trends among FinTech companies - learn more inside.
Glossary
Offerwall
What is an offerwall, what are its pros and cons, and how can you use it to maximize revenue? Find out everything you need to know inside.
Glossary
Ad unit
What is an ad unit and what are the most common formats and sizes? Find out everything you need to know inside our mobile marketing glossary.
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