Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
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737 results for "App marketing"
Customer stories
Leveraging analytics to triple monthly active users and revenue
Learn how by using AppsFlyer platform, 4Axis was able to increase its install growth by 45% MoM, and nearly triple its monthly active users.
Blog
How innovation in Fintech is changing the way India invests
As India's finance sector competitive landscape is becoming fiercer, we’re witnessing distinct trends among FinTech companies - learn more inside.
Glossary
Offerwall
What is an offerwall, what are its pros and cons, and how can you use it to maximize revenue? Find out everything you need to know inside.
Glossary
Ad unit
What is an ad unit and what are the most common formats and sizes? Find out everything you need to know inside our mobile marketing glossary.
Blog
Reach matters: An introduction to reach-based incrementality measurement
In this blog post we’ll share some of our insights on how reach-based incrementality works and how it impacts bottom-line lift calculation.
Glossary
Cost per completed view (CPCV)
What is CPCV, how to calculate it, why should you use it, and how can you improve it? Find out everything you need to know inside.
Glossary
Interstitial ads (Interstitials)
What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
Glossary
Supply-side platform (SSP)
What is a supply-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.
Blog
Weeding out organic fraud
What incentive encourages the existence of fraudulent app installs in organic traffic, and how can you prevent it? Learn more inside.
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