Use cases
The mobile return on experience opportunity in shopping
This post will clarify why app customer experience is hitting its stride in shopping, and why the ROX proposition will continue to pay dividends.
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792 results for "App marketing"
Glossary
Average revenue per daily active user (ARPDAU)
What is ARPDAU, how do you calculate it, what are its pros and cons, and how can you increase it? Read all about it inside.
Glossary
Homomorphic encryption (HE)
What is homomorphic encryption, and what are its benefits and limitations? Learn more in our mobile marketing glossary.
Glossary
Privacy preserving technologies (PPTs)
What are privacy preserving technologie, and what are thier two main models? Learn more in our mobile marketing glossary.
Customer stories
Expanding the UA funnel while lowering cost per install
Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.
Reports & guides
Deep linking 101: The why, what, and how of today’s most trending customer experience technology
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
Glossary
Last-click attribution
What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.
Blog
The mobile-first design essentials for 2022
What is mobile-first design, what are its principles and best practices, and how should you implement a mobile-first process? Find out in this post.
Customer stories
Accelerating mobile gaming growth in Africa
Find out how AppsFlyer helped Carry1st manage this rapid growth, allowing them to onboard UA partners while maintaining control of their budgets.
Glossary
Real-time bidding (RTB)
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.
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