Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
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Customer stories
Achieving double-digit ROAS growth with Xpend
By having complete ROAS visibility, Mothership marketing agency was able to efficiently make campaign optimization decisions for Playa Games.
Glossary
Cost per engagement (CPE)
What is CPE, how to calculate it, and how can you improve your CPE campaign performance? Find out all you need to know inside.
Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Ad server
What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.
Blog
CTR, CTI, and IPM: Optimizing the path to install conversion
In addition to post-install analytics, mobile marketers should closely monitor pre-install data to optimize install conversion. Find out why here.
Blog
Black Friday is just the beginning: level up your ad strategy for key dates
In this post we analyze creatives from top-grossing apps and share creative best practices for Black Friday, Cyber Monday, and other key dates.
Blog
Mobile marketers and taxi drivers: More similar than you’d think
How can you deliver amazing customer experiences to delight the users, keep them engaged, and ensure that they come back for more?
Blog
Media buying on autopilot: the ultimate guide to programmatic advertising
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.
Blog
Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
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