Customer stories
Harnessing the power of machine learning to drive smarter decisions
See how ChimpWorks is harnessing AppsFlyers native capabilities to provide the trusted data for their machine learning projects.
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720 results for "App marketing"
Blog
Multi-touch attribution: Success is a journey
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
Blog
Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%
Initial data from 300 apps shows apps can increase the share of consented users; explore key iOS 14 benchmarks based on millions of interactions.
Reports & guides
IPL 2021 – A historic year for mobile
Prepare for the upcoming IPL season: AppsFlyer is proud to release its 2021 edition of India’s IPL report, this year in collaboration with Hotstar!
Blog
Unbiased, independent, and the future of the ecosystem & web
Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Deep linking for mobile marketers, a guide
Deep linking doesn't have to be confusing! Find out all you need to know for your marketing efforts with this comprehensive deep linking guide.
Reports & guides
Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Blog
The gaming genre affinity matrix: Which players play which games?
We analyzed over 350 million unique devices from November 2020, and here are the results, based on the current categorization in the app stores.
Reports & guides
Connecting the dots with people-based attribution
In-depth look at a critical concept of marketing exploring the evolution of people-based attribution and why a mobile 1st strategy is key.
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