Glossary
Reattribution window
What is a reattribution window, and how is it relevant for your app marketing efforts? Find out in our mobile marketing glossary.
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Glossary
Session
What is an app session, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
Glossary
Ad stacking
What is ad stacking, and how does it relate to mobile fraud? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Attribution window
What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.
Glossary
Click farms
What is a click farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Click flooding
What is click flooding, how it works and how you can block it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Cost per action (CPA)
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
Glossary
Cross-device
What is cross-device user behavior, and what challenges can it solve for marketers? Learn all you need to know in our mobile marketing glossary.
Glossary
Click through rate (CTR)
What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.
Glossary
Deferred deep linking
What is deferred deep linking, and how is it different from deep linking? Learn everything you need to know in our mobile marketing glossary.
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