Reports & guides
IPL 2021 – A historic year for mobile
Prepare for the upcoming IPL season: AppsFlyer is proud to release its 2021 edition of India’s IPL report, this year in collaboration with Hotstar!
Filter by
747 results for "App marketing"
Blog
Unbiased, independent, and the future of the ecosystem & web
Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Deep linking for mobile marketers, a guide
Deep linking doesn't have to be confusing! Find out all you need to know for your marketing efforts with this comprehensive deep linking guide.
Reports & guides
Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Blog
The gaming genre affinity matrix: Which players play which games?
We analyzed over 350 million unique devices from November 2020, and here are the results, based on the current categorization in the app stores.
Reports & guides
Connecting the dots with people-based attribution
In-depth look at a critical concept of marketing exploring the evolution of people-based attribution and why a mobile 1st strategy is key.
Reports & guides
Mobile fraud: Marketers’ massive hidden threat
A new Forrester study on behalf of AppsFlyer reveals the size and scope of mobile ad fraud for enterprise marketers on mobile.
Blog
Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
Blog
2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
People also search for:
Explore more resources
