Glossary
Fake users
What are fake users, and how can they hurt your marketing campaign? Read all about it in the AppsFlyer mobile marketing glossary.
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Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Glossary
Ad exchange
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per paying user (ARPPU)
What is ARPPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per user (ARPU)
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
Blog
5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
Blog
6 tips to running high impact ads on TikTok
If you want your ads to succeed on TikTok, implement 6 best practices based on real-world experiences and insights.
Reports & guides
Learn how leading mobile marketers prepare for iOS 14
AppsFlyer partnered with the Mobile Marketing Association to survey marketers about the business implication of these privacy related updates.
Blog
The untold story about zeroed IDFAs on iOS 14 devices
See what we uncovered after identifying a surge in zeroed-IDFA devices, post-iOS 14 release, after some serious research and investigation.
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