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Customer stories

Reducing CPI with better visibility into the full customer journey

Learn how fuboTV leverages cross-device exposure to reallocate budgets and unite its marketing efforts with AppsFlyer People-Based Attribution.

Customer stories

See how AppsFlyer enabled Stash to build a better web-to-app onboarding experience and more visibility into touchpoints along the customer journey.

Blog

COVID-19 made us think about how to best support our customers, partners, and the entire ecosystem. "Zero" is our solution. Read on for details.

Glossary

How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.

Blog

Connecting with the right audience on mobile requires specific know-how. This guide will help you win high-value users for your app.

Blog

Revealing user journeys across devices and platforms is a complex puzzle to solve. But are you willing to compromise user privacy to solve it?

Blog

As a people-obsessed company that places the best interests of its customers and partners, we have decided to withdraw from this year’s MWC.

Blog

We're thrilled to announce that AppsFlyer has raised $210 million led by General Atlantic, with participation from our existing investors.

Blog

Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.

Blog

There appears to be an issue with iOS 13.x, causing erratic behavior when users click on Universal Links; the issue is difficult to reproduce.