Blog
Multi-touch attribution: Success is a journey
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
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768 results for "App marketing"
Blog
Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%
Initial data from 300 apps shows apps can increase the share of consented users; explore key iOS 14 benchmarks based on millions of interactions.
Blog
Unbiased, independent, and the future of the ecosystem & web
Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.
Blog
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Blog
Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Blog
Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
Blog
2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
Glossary
Device farm
What is a device farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Device ID reset fraud
What is a device ID reset fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Emulated devices
What are emulated devices, and how can they risk for your marketing budget? Read all about it in the AppsFlyer mobile marketing glossary.
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