Blog
The untold story about zeroed IDFAs on iOS 14 devices
See what we uncovered after identifying a surge in zeroed-IDFA devices, post-iOS 14 release, after some serious research and investigation.
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726 results for "App marketing"
Customer stories
Delivering success in a service economy through mobile data
Find out how Rappi delivered mobile app growth success in a service economy through AppsFlyer attribution and mobile measurement.
Blog
5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
Blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
Customer stories
Powering quality user acquisition through user referrals
CRED used AppsFlyer deep linking attribution links to power its user referral feature and achieve 44% higher than the average first payment rate.
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Customer stories
Extending healthcare services to remote users by optimizing reach
Discover how AppsFlyer solutions helped Halodoc increase market penetration among first-time users and save 30% of ad spend.
Customer stories
Cutting mobile ad fraud and saving big with the right fraud solution
Discover how AppsFlyer helped one of the Philippines' largest banks continue its growth trajectory by optimizing costs through fraud prevention.
Blog
Why attribution is important for consumers
So how do consumers benefit from attribution? We can break this down into four key areas. Learn more inside.
Customer stories
Putting the spotlight on fraud to rapidly scale growth
Find out how Indonesia-Fintech LinkAja's marketing team leveraged AppsFlyer fraud solution to safeguard the integrity of its marketing campaigns.
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