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Choosing your mobile media sources: How many are enough?
Media source diversification is important but difficult for marketers of all UA scales. Here is the breakdown of how many sources you need.
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Why a closed source SDK is essential when fighting fraud
In the fight against fraud, no solution is perfect: Mobile marketers must pause and ask themselves if they have the right intentions and arsenal.
Customer stories
Leveraging the power of audience segmentation to boost reactivation
Find out how Hotstar created relevant audience segments and witnessed a growth of 27% in its reactivation rate, using AppsFlyer Audiences tool.
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Ad fraud in Vietnam: Challenges and solutions
Which fraud types are most common in Vietnam? How can you prevent it from polluting your data and wasting your marketing budget?
Blog
Why it’s time for standardized metrics on views and clicks
Here is why mobile marketers need to start standardizing metrics such as views and clicks to reach consistency across their reporting needs.
Customer stories
Leveraging Audiences to boost ROI and optimize acquisition strategy
Discover how by using AppsFlyer, beauty brand Nykaa built smart, dynamic and targeted audience segments and increased retention rate by 55%.
Use cases
OTT media buying and test strategies
Learn how to scale your CTV strategy with our beginner's guide to OTT media buying, covering media sources, ad formats, targeting, and more.
Customer stories
Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
Reports & guides
Getting started with mobile attribution in the age of privacy: The complete guide
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution
Use cases
What to look out for in a powerful audience management solution
Marketers should compare audience solutions based on these features to gain a competitive edge and master re-engagement strategies.
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