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Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%
Initial data from 300 apps shows apps can increase the share of consented users; explore key iOS 14 benchmarks based on millions of interactions.
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805 results for "App marketing"
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Unbiased, independent, and the future of the ecosystem & web
Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.
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The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Blog
Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Reports & guides
Deep linking for mobile marketers, a guide
Deep linking doesn't have to be confusing! Find out all you need to know for your marketing efforts with this comprehensive deep linking guide.
Reports & guides
Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Reports & guides
Connecting the dots with people-based attribution
In-depth look at a critical concept of marketing exploring the evolution of people-based attribution and why a mobile 1st strategy is key.
Reports & guides
Mobile fraud: Marketers’ massive hidden threat
A new Forrester study on behalf of AppsFlyer reveals the size and scope of mobile ad fraud for enterprise marketers on mobile.
Blog
Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
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