Blog
Navigating the privacy frontier: Key insights from Google and AppsFlyer
Read the key insights from a conversation between AppsFlyer and Google on how advertisers can thrive in the ever changing privacy landscape.
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Reports & guides
Unlock the full ROI potential of your marketing efforts
Read the AppsFlyer and Forrester Total Economic Impact™ report showing a staggering 207% ROI and a payback period of under six months.
Reports & guides
The State of Marketing in Asia
Customer stories
Boosting iOS installs and reducing eCPI with AppsFlyer Single Source of Truth
Learn how NRISE gained clarity in their data, built predictive models and made informed decisions with AppsFlyers Single Source of Truth.
Customer stories
Amobear boosts ROAS by 50% with AppsFlyer and TikTok
Learn how Amobear increased ROAS by 50% using ROI360 and the Advanced SRN integration with TikTok
Reports & guides
The State of App Monetization – 2024 Edition
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
Blog
Everything you need to know about mobile app analytics
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.
Blog
Everything you need to know to create high-converting app install campaigns
Learn how to create effective app install campaigns. Dive into best practices how to launch winning campaigns on Google, Meta, Facebook, and X.
Blog
Black Friday’s global rise: strategies for mobile app success in 2024
Learn the lessons from the data of 2023 and apply it to your Black Friday campaigns of 2024 for user acquisition and remarketing success.
Reports & guides
The AppsFlyer Performance Index: Media Source Edition #17
In the 17th edition of AppsFlyer's Performance Index, explore the return to growth of 2024 and the split story between gaming and non-gaming apps.
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