Reports & guides
The State of App Monetization – 2024 Edition
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
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Blog
Everything you need to know about mobile app analytics
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.
Blog
Everything you need to know to create high-converting app install campaigns
Learn how to create effective app install campaigns. Dive into best practices how to launch winning campaigns on Google, Meta, Facebook, and X.
Blog
Black Friday’s global rise: strategies for mobile app success in 2024
Learn the lessons from the data of 2023 and apply it to your Black Friday campaigns of 2024 for user acquisition and remarketing success.
Reports & guides
The AppsFlyer Performance Index: Media Source Edition #17
In the 17th edition of AppsFlyer's Performance Index, explore the return to growth of 2024 and the split story between gaming and non-gaming apps.
Blog
Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.
Blog
Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
Blog
Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
Read about AppsFlyer and Snap's advanced SRN measurement solution, helping pave the way for a more transparent and private future.
Blog
How to win in Vegas: AppsFlyer’s 2024 MAU recap
Read all about AppsFlyer at MAU 2024. What were the hot topics, the biggest announcements and our top learnings from this year's event.
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