Glossary
Fractional attribution
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
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466 results for "Attribution"
Blog
Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.
Product news
Aggregated Sandbox attribution now available in Data Locker for ad networks
Glossary
Data-driven attribution
Dive into data-driven attribution, how it works and compare it to other attribution models. Learn about its benefits, limitations and implementation.
Glossary
Time decay attribution
Learn about time decay attribution and how it compares to other attribution models. What are the benefits, drawbacks and when should it be used?
Glossary
Linear attribution
Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.
Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
Glossary
First-touch attribution
Read all about first-touch attribution, its benefits and limitations, how it compares to other attribution models, and when it should be applied.
Glossary
AdAttributionKit
What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
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