Reports & guides
[Report] State of app marketing in Asia – 2025 Edition
Explore Asia's 2025 app marketing landscape: UA spend, monetization trends, and regional groth insights.
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Product news
Advanced SRN with X Ads
Blog
Stepping into clarity: introducing complete iOS measurement on X Ads
Measure all iOS conversions with X Ads’ Advanced SRN. Get privacy-safe insights and drive campaign results.
Blog
Closing the Loop: A Single Source of Truth for All Your Marketing Efforts
Unify performance data with AppsFlyer’s privacy‑first SSOT to boost revenue by 62% and cut eCPI by 40%.
Product news
Meta Advanced Mobile Measurement Reporting re-launch
Product news
Meta Advanced Mobile Measurement Reporting re-launch
Product news
Apple Ads SKAN data now available across all reports
Reports & guides
Unlock the value of web-to-app
Turn your website into a user acquisition engine. Get the Web-to-App Playbook from AppsFlyer and Google for strategies to unify web and app experiences.
Reports & guides
Unlock the value of web-to-app
Boost app growth by connecting web and app experiences. The Web-to-App Playbook offers expert strategies and real-world insights.
Blog
Break up with Firebase before it breaks you: Practical migration guide
Firebase Dynamic Links is shutting down. Learn how to migrate fast and avoid disruptions with this step-by-step guide.
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