Product news
Great news for SSOT users! You can now measure in-app conversions directly from your dashboards. SSOT removes duplicates and fixes misattributions, providing accurate user counts for more precise in-app conversion reports.
Customer stories
Discover how KindiCare, an Australian childcare platform transformed its user acquisition strategy with AppsFlyer and reduced CPI by 50%
Blog
Discover how standardizing ad engagement can revolutionize your marketing strategy, ensuring a seamless and effective approach across diverse channels.
Product news
Additional privacy-preserving measurement capabilities enabled with Snapchat, which increase measurement attribution, primarily on iOS.
Customer stories
Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer
Blog
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Product news
Apps that share their in-app revenue data with AppsFlyer can now get a day 7 revenue metrics all of their attribution sources.
Customer stories
See how Playtika collaborates with AppsFlyer to measure and optimize CTV-to-mobile campaigns, enhancing their gaming ad performance.
Glossary
What is AdTech? Peek behind the curtain of targeted ads, real-time bidding, and algorithms to discover how this dynamic industry works.
