Blog
Why media mix models are the answer to unlocking measurement in a privacy-centric world
Discover how Media Mix Models enable measurement, optimization, and to predict the impact of your marketing efforts in a privacy-centric era.
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456 results for "Attribution"
Blog
SKAN 4.0 anomalies explained: zeros, “none” conversion values and more
Learn about SKAN 4.0 anomalies including zero values and 'none' conversions. Gain understanding into the challenges related to SKAN 4.0.
Customer stories
Key to revenue growth in the crypto world: reaching and engaging the perfect audience
Find out how Bitkub achieved an 87% increase in revenues from trading fee and an 13% increase in registrations.
Blog
The roadmap to success on Android
To help you plan for success on Android and beyond, here are some insights from the product lead for AppsFlyer’s Privacy Sandbox solution.
Product news
Self-serve link discovery
By providing a link URL, customers can explore and uncover all the necessary link details and information required for:-Troubleshooting and understanding link functionalities-Confirming link details for publishing in a campaign-Exposing attribution parameters, to know what to look for in the dashboards
Product news
Single Source of Truth dashboard currency customization
AppsFlyer customers enjoy seeing one reality in iOS - merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency display.
Glossary
Data management platform (DMP)
Discover how a data management platform (DMP) can help you collect, organize, and activate your customer data for smart app growth.
Customer stories
How using advanced marketing increased retention by 5X
The Vietnamese company faced challenges with accurate attribution. Using AppsFlyer's solutions resulted in increased conversions & retention rates.
Customer stories
Driving app growth through personalized campaigns at scale
The gaming company experienced low engagement & hindered revenue growth. Adopting AppsFlyer solutions led to increases in installs & revenue.
Blog
Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’
To discuss the exciting world of cross-platform gaming and PC&C, we talked with gaming industry veteran and investor Eric Kress.
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