Product news
AEM for app remarketing enables advertisers to measure iOS re-engagements with Meta in a privacy preserving manner. This feature leverages AppsFlyer’s deeplink attribution capabilities to perform full and accurate attribution for iOS re-engagement conversions and report conversions + all downstream events to Meta.
Blog
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
Blog
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Glossary
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
Customer stories
Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.
Blog
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
Reports & guides
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Product news
Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.
Blog
With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.
Product news
View campaign details for gbraid based re-engagement attribution on iOS in your AppsFlyer reports and APIs.
