Blog
Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
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552 results for "Attribution"
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2025 App Marketer Survey
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
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Touchdown! Fetch Super Bowl ad drives massive QR code engagement
Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.
Customer stories
How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration
Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.
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DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone
In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.
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6 reasons why it’s time to upgrade your MMP
Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.
Product news
Extended probabilistic modeling lookback window for PC, Console, and CTV apps
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Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Blog
What every marketer needs to know about streaming ads
Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.
Blog
Navigating the privacy frontier: Key insights from Google and AppsFlyer
Read the key insights from a conversation between AppsFlyer and Google on how advertisers can thrive in the ever changing privacy landscape.
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