Blog
Unified ad engagement: The path to standardization.
Discover how standardizing ad engagement can revolutionize your marketing strategy, ensuring a seamless and effective approach across diverse channels.
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503 results for "Attribution"
Product news
Protect360 dashboard support for apps with organic-only traffic
Product news
Enhancements to Snapchat measurement
Additional privacy-preserving measurement capabilities enabled with Snapchat, which increase measurement attribution, primarily on iOS.
Customer stories
Achieving stability at scale: the approach of a live game streaming app
Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer
Blog
Discipline before cuts: how to approach rough times methodically
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Product news
Revenue day 7 insights for in-app revenue
Apps that share their in-app revenue data with AppsFlyer can now get a day 7 revenue metrics all of their attribution sources.
Customer stories
Understanding the true value of advertising on CTV
See how Playtika collaborates with AppsFlyer to measure and optimize CTV-to-mobile campaigns, enhancing their gaming ad performance.
Glossary
AdTech
What is AdTech? Peek behind the curtain of targeted ads, real-time bidding, and algorithms to discover how this dynamic industry works.
Blog
Why media mix models are the answer to unlocking measurement in a privacy-centric world
Discover how Media Mix Models enable measurement, optimization, and to predict the impact of your marketing efforts in a privacy-centric era.
Blog
SKAN 4.0 anomalies explained: zeros, “none” conversion values and more
Learn about SKAN 4.0 anomalies including zero values and 'none' conversions. Gain understanding into the challenges related to SKAN 4.0.
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