Blog
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
Reports & guides
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Product news
Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.
Blog
With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.
Product news
View campaign details for gbraid based re-engagement attribution on iOS in your AppsFlyer reports and APIs.
Blog
Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.
Customer stories
Find out how AppsFlyer’s QR codes, which leverage deep linking technology, helped Albertsons to increase MAU and marketing-driven app traffic.
Reports & guides
We analyzed 22 billion installs to offer an in-depth look at the key trends that shaped 2022, including app install fraud rate benchmarks.
Blog
Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics to stop fraudulent networks using machine learning & clustering methodology.
Use cases
Find out how AppsFlyer’s OneLink helped improved performance results when using it with universal/app links in Meta catalogs for DPA.
