Glossary
AdAttributionKit
What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.
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475 results for "Attribution"
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Glossary
Last-touch attribution
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.
Product news
Roku OneView unrestricted user-level attribution data via raw data reports
Blog
Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
Learn about recent changes in the realm of ad engagement and how AppsFlyer aims to support partners with Enriched Engagement Types.
Product news
Meta referrer (on device) install attribution for Android
Product news
DV360: support for re-engagement attribution
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Reports & guides
The definitive guide to marketing attribution: giving credit where credit’s due
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.
Product news
Advanced SEO Attribution Now Available
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