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A growing focus on owned media paves the new digital sustainability direction
With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.
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466 results for "Attribution"
Blog
Why creative and top of funnel measurement is key in the privacy age and how to do it right
With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.
Customer stories
Boosting mobile live sports viewership by testing custom web Smart Banners
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.
Blog
The great migration – Debunking the fear factor when looking to switch MMPs
MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.
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It’s not you, it’s your MMP: How to know it’s time to switch
Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.
Blog
Saying NO is focusing. Saying NEVER is a commitment
Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.
Customer stories
Gaining a game changing advantage through AppsFlyer’s Predictive Analytics
AppsFlyer's ability to communicate with SKAN was and remains the main reason for StarBerry to use Predict - find out more inside.
Blog
SKAdNetwork 4.0 is out, let’s build your strategy
SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.
Blog
How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
Customer stories
Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer
Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.
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