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Reports & guides

The MMP buying guide – Your handbook for getting the foundation of your tech stack right

Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.

Reports & guides

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Reports & guides

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

Glossary

What is AVOD? Learn about the advertising-based video on demand platforms, its advantages, and how it differs from PVOD, SVOD, and TVOD.

Reports & guides

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Customer stories

Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.

Glossary

What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.

Customer stories

Find out how Starzplay tackled fraud by using AppsFlyer’s Protect360 and reduced CPIs by 15%.

Reports & guides

What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.

Reports & guides

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.