Reports & guides
AppsFlyer & Adobe: Power personalized mobile experiences
Learn how AppsFlyer and Adobe came together to help transform mobile campaigns into tailored, engaging marketing strategies across the funnel
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551 results for "Attribution"
Customer stories
Bridging the data gap with real-time, accurate ROI data
Learn how AppQuantum achieved a 20% increase in ROAS using real-time data for improved optimization and enhanced ROI measurement.
Glossary
App Links
What are App Links and why are they important to user journeys? Discover how they work, their benefits and how to implement them.
Glossary
Return on ad spend (ROAS)
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.
Reports & guides
How to deliver a winning creative strategy
Master the art of how to deliver a winning creative strategy including, which KPIs to measure, best practices, winning examples and the impact of AI.
Blog
How to deliver a winning creative strategy
Master the art of how to deliver a winning creative strategy including, which KPIs to measure, best practices, winning examples and the impact of AI.
Blog
Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Discover the importance of having an unbiased partner in 2024 to navigate the ever-changing world of privacy in mobile marketing.
Blog
How insights aid commerce media growth
Explore the potential of commerce media. Why and how a combined measurement and DCP solution can help RMNs attract greater ad budgets.
Product news
Google Ads offline conversion API for PC and console
Blog
How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
Dive into five key data learnings from SKAN 4, including how many postbacks are needed to maximize data signals, what to measure and when.
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