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502 results for "Attribution"

Glossary

CTV (Connected TV)

Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.

Customer stories

Driving growth through omnichannel (re)marketing: a hyperlocal retail chain’s success story

Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.

Blog

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.

Reports & guides

How PC and console platforms open up new revenue streams for game developers

Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.

Product news

Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution

Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.

Blog

What is the Protected Audience API and does it change remarketing?

With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.

Product news

Enhancements to iOS re-engagement measurement with Google’s gbraid

View campaign details for gbraid based re-engagement attribution on iOS in your AppsFlyer reports and APIs.

Blog

Small but valuable: how to leverage 27% of iOS users with an IDFA

Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.

Customer stories