Reports & guides
Driving ROI through a storm: 2023 app trends & C-level predictions
This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.
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479 results for "Attribution"
Customer stories
Saving over $1 million in fraudulent ad spend by blocking fraud with Protect360
Find out how AppsFlyer saved Miles from spending over $1 million on fraudulent users in just one month by blocking all types of mobile ad fraud.
Blog
Simplifying SKAN 4.0: 5 features that will help you master the changes
Is SKAN 4.0 the most friendly or most complicated version of SKAdNetwork to date? Read how AppsFlyer supports & simplifies it for its customers.
Blog
Boost your profitability with a single source of truth
Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.
Blog
A growing focus on owned media paves the new digital sustainability direction
With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.
Blog
Why creative and top of funnel measurement is key in the privacy age and how to do it right
With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.
Customer stories
Boosting mobile live sports viewership by testing custom web Smart Banners
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.
Blog
The great migration – Debunking the fear factor when looking to switch MMPs
MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.
Blog
Saying NO is focusing. Saying NEVER is a commitment
Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.
Customer stories
Gaining a game changing advantage through AppsFlyer’s Predictive Analytics
AppsFlyer's ability to communicate with SKAN was and remains the main reason for StarBerry to use Predict - find out more inside.
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