Blog
Android Privacy Sandbox is coming: What should marketers do next?
We outlined primary changes that Android's Privacy Sandbox will bring. Read how marketers can prepare for shifts in measurement & remarketing.
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396 results for "Attribution"
Glossary
Media mix modeling (MMM)
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.
Blog
How to get more for less: Nailing app remarketing during times of a recession
Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
Customer stories
Boosting overall conversions by 137% with deep linking & audience segmentation
Find out how Sayurbox improved overall conversions by 137% thanks to AppsFlyer's Deep Linking and Audiences tool.
Blog
20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
In a privacy-driven & restricted data reality, we must think creatively about UA. Check our recommendations on how to get quality users to your app.
Blog
Testing a multi-billion dollar black box
Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.
Customer stories
Making smarter campaign decisions to ensure marketing is scaled efficiently
Learn how Future made smarter campaign and budgeting decisions using AppsFlyer measurement data.
Reports & guides
Driving ROI through a storm: 2023 app trends & C-level predictions
This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.
Customer stories
Saving over $1 million in fraudulent ad spend by blocking fraud with Protect360
Find out how AppsFlyer saved Miles from spending over $1 million on fraudulent users in just one month by blocking all types of mobile ad fraud.
Customer stories
Boosting mobile live sports viewership by testing custom web Smart Banners
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.
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