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Blog

SKAdNetwork 4.0 is out, let’s build your strategy

SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.

Blog

In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.

Customer stories

Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.

Blog

The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.

Reports & guides

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Reports & guides

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

Glossary

What is AVOD? Learn about the advertising-based video on demand platforms, its advantages, and how it differs from PVOD, SVOD, and TVOD.

Reports & guides

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Customer stories

Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.

Glossary

What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.