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7 pitfalls to watch out for when measuring your in-app purchases
In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.
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521 results for "Attribution"
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Inside the Digital Markets Act and its implications for advertisers
Explore the implications of the Digital Markets Act. Delve into potential challenges and emerging opportunities across the advertising ecosystem.
Product news
Enriched Engagement Types Beta
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From views to value: Performance-centric connected TV
Dive into the strategies that drive results, enhance viewer engagement, and maximize ROI in the evolving landscape of connected TV.
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7 Reasons mobile OEMs should be part of every marketer’s growth strategy
Discover 7 reasons why mobile Original Equipment Manufacturers (OEMs) can supercharge your brand's success in the digital age.
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Gaming analytics: Why the numbers matter
Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
Blog
2023 – challenges, opportunities, achievements – and the road ahead
AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.
Customer stories
Doubling in-app purchase conversion with smart, multi-channel user acquisition
Learn how Tee studio used Measurement Suite to gain a holistic view of their performance, understand in-app behaviors and their marketing efforts.
Customer stories
Mastering customer segmentation & boosting re-marketing conversions by 35%
How Zepto mastered customer segmentation to boost their remarketing conversions by 35% using Audiences and AppsFlyer's deep linking solution, OneLink.
Product news
SSOT data for ad networks
"Ad networks can now access their customers' Single Source of Truth (SSOT) view. SSOT eliminates duplicate installs and enables you and your customers to obtain an accurate overview of their iOS campaign performance. With SSOT you can:* View an accurate account of non-organic installs* Get more attributions* Align with what your customers are seeing"
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