Reports & guides
Mobile measurement & marketing analytics for subscription apps – The complete guide
Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.
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466 results for "Attribution"
Customer stories
Utilizing AppsFlyer revenue recommendations to optimize SKAN campaigns and drive ROI
Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.
Blog
Marketing ROI – How to measure your campaigns like a pro
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.
Glossary
Walled Garden
What are walled gardens and how they are being used? Learn about the pros and the cons and read about the future of Walled garden in AdTech.
Reports & guides
Finding your true north: Measuring your app marketing’s true ROI
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.
Blog
How to measure Google app campaigns in 2023: What you need to know
The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.
Customer stories
Spotting a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics
Find out how AppQuantum spotted a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics.
Reports & guides
Show me the money! Your definitive guide to app conversions
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.
Blog
Life is but a stream – The latest CTV trends and how they apply to you
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
Reports & guides
The state of eCommerce app marketing in Turkey
Take an in-depth look at the key eCommerce app marketing trends in Turkey. Read about the changes that had a significant effect on mobile apps.
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