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Customer stories

Overcoming signal loss: Illuminating inDrive’s growth via the AppsFlyer Data Collaboration Platform

Learn how inDrive eradicated 90% of their "in the dark data" using AppsFlyer's data collaboration platform enabling effective measurement across the funnel.

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Introducing AppsFlyer’s Google DMA-ready SDK

Learn how AppsFlyer has updated its solution to help advertisers meet the DMA's new requirements through the newly released SDK.

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7 pitfalls to watch out for when measuring your in-app purchases

In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.

Blog

Inside the Digital Markets Act and its implications for advertisers

Explore the implications of the Digital Markets Act. Delve into potential challenges and emerging opportunities across the advertising ecosystem.

Product news

Enriched Engagement Types Beta

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From views to value: Performance-centric connected TV

Dive into the strategies that drive results, enhance viewer engagement, and maximize ROI in the evolving landscape of connected TV.

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7 Reasons mobile OEMs should be part of every marketer’s growth strategy

Discover 7 reasons why mobile Original Equipment Manufacturers (OEMs) can supercharge your brand's success in the digital age.

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Gaming analytics: Why the numbers matter

Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.

Blog

2023 – challenges, opportunities, achievements – and the road ahead

AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.

Customer stories

Doubling in-app purchase conversion with smart, multi-channel user acquisition

Learn how Tee studio used Measurement Suite to gain a holistic view of their performance, understand in-app behaviors and their marketing efforts.

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Overcoming signal loss: Illuminating inDrive’s growth via the AppsFlyer Data Collaboration Platform

Introducing AppsFlyer’s Google DMA-ready SDK

7 pitfalls to watch out for when measuring your in-app purchases

Inside the Digital Markets Act and its implications for advertisers

Enriched Engagement Types Beta

From views to value: Performance-centric connected TV

7 Reasons mobile OEMs should be part of every marketer’s growth strategy

Gaming analytics: Why the numbers matter

2023 – challenges, opportunities, achievements – and the road ahead

Doubling in-app purchase conversion with smart, multi-channel user acquisition

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