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Product news

Protect360 dashboard now displays apps with organic-only traffic

You can now select apps with organic only traffic using the dropdown menu under Apps.The Identified fraudulent attributions widget will include organic fraud detection from apps with organic-only traffic, and this change will be reflected in other widgets and graphs if applicable.

Blog

SSOT: A one-stop shop for bridging iOS data gaps

Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.

Product news

Smart Banners: simplified remarketing configuration

A new dedicated Retargeting section within the Attribution settings of the Banner Group page.Clients can now easily enable retargeting and its relevant settings on the banner group.

Product news

Single Source of Truth for in-app conversions

Great news for SSOT users! You can now measure in-app conversions directly from your dashboards. SSOT removes duplicates and fixes misattributions, providing accurate user counts for more precise in-app conversion reports.

Customer stories

Revolutionizing childcare matching on mobile

Discover how KindiCare, an Australian childcare platform transformed its user acquisition strategy with AppsFlyer and reduced CPI by 50%

Blog

Unified ad engagement: The path to standardization.

Discover how standardizing ad engagement can revolutionize your marketing strategy, ensuring a seamless and effective approach across diverse channels.

Product news

Protect360 dashboard support for apps with organic-only traffic

Product news

Enhancements to Snapchat measurement

Additional privacy-preserving measurement capabilities enabled with Snapchat, which increase measurement attribution, primarily on iOS.

Customer stories

Achieving stability at scale: the approach of a live game streaming app

Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer

Blog

Discipline before cuts: how to approach rough times methodically

In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut

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