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Reports & guides

Mobile measurement & marketing analytics for gaming apps – The complete guide

Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.

Blog

Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.

Blog

Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.

Blog

What is the state of ad fraud in iOS since the launch of iOS 14? To answer this question, let's try and make sense of what’s going on.

Customer stories

Find out how AppsFlyer’s Single Source of Truth solution (SSOT) helped Goodgame Studios to measure the true performance of their campaigns.

Customer stories

Learn how Bharat Matrimony used AppsFlyer Protect360 to stay one step ahead of fraud before, during, and after every install and in-app event.

Reports & guides

Now that the dust has settled, we examine the impact of Apple's privacy changes on marketing measurement, budget, and revenue.

Glossary

What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.

Blog

Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.

Reports & guides

To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.