Reports & guides
Show me the money! Your definitive guide to app conversions
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.
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479 results for "Attribution"
Blog
Life is but a stream – The latest CTV trends and how they apply to you
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
Reports & guides
The state of eCommerce app marketing in Turkey
Take an in-depth look at the key eCommerce app marketing trends in Turkey. Read about the changes that had a significant effect on mobile apps.
Reports & guides
Mobile measurement & marketing analytics for gaming apps – The complete guide
Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.
Blog
AppsFlyer’s iOS expert weighs in on Google’s Privacy Sandbox
Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.
Blog
Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Blog
Everything you need to know about iOS 14+ fraud
What is the state of ad fraud in iOS since the launch of iOS 14? To answer this question, let's try and make sense of what’s going on.
Customer stories
The welcome return of a Single Source of Truth
Find out how AppsFlyer’s Single Source of Truth solution (SSOT) helped Goodgame Studios to measure the true performance of their campaigns.
Customer stories
Protecting marketing budgets and blocking fraudulent in-app events with Protect360
Learn how Bharat Matrimony used AppsFlyer Protect360 to stay one step ahead of fraud before, during, and after every install and in-app event.
Reports & guides
ATT – 1 year on: Exploring the impact of Apple’s privacy changes
Now that the dust has settled, we examine the impact of Apple's privacy changes on marketing measurement, budget, and revenue.
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