Reports & guides
Finding your true north: Measuring your app marketing’s true ROI
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.
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482 results for "Attribution"
Blog
How to measure Google app campaigns in 2023: What you need to know
The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.
Customer stories
Spotting a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics
Find out how AppQuantum spotted a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics.
Reports & guides
Show me the money! Your definitive guide to app conversions
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.
Blog
Life is but a stream – The latest CTV trends and how they apply to you
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
Reports & guides
The state of eCommerce app marketing in Turkey
Take an in-depth look at the key eCommerce app marketing trends in Turkey. Read about the changes that had a significant effect on mobile apps.
Reports & guides
Mobile measurement & marketing analytics for gaming apps – The complete guide
Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.
Blog
AppsFlyer’s iOS expert weighs in on Google’s Privacy Sandbox
Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.
Blog
Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Blog
Everything you need to know about iOS 14+ fraud
What is the state of ad fraud in iOS since the launch of iOS 14? To answer this question, let's try and make sense of what’s going on.
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