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Glossary

GAID (Google Advertising ID)

What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.

Blog

Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.

Reports & guides

To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.

Customer stories

Discover how Letyshops was able to generate a remarkable reach of almost 500 million users which resulted in a total of over 700,000 app installs.

Blog

Find out how you can turn CX into an investment that generates delighting experiences for your customers and business results for your team.

Use cases

Here’s how six brands use deep linking to give their app users a better experience and unlock higher performance from paid and unpaid channels.

Glossary

What is differential privacy, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.

Glossary

What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.

Use cases

Learn how AppsFlyer click signature solution helped Liftoff to easily monitor blocked clicks and have a clear understanding of why they were blocked.

Customer stories

Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.