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Product news

Single Source of Truth dashboard currency customization

AppsFlyer customers enjoy seeing one reality in iOS - merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency display.

Glossary

Data management platform (DMP)

Discover how a data management platform (DMP) can help you collect, organize, and activate your customer data for smart app growth.

Customer stories

How using advanced marketing increased retention by 5X

The Vietnamese company faced challenges with accurate attribution. Using AppsFlyer's solutions resulted in increased conversions & retention rates.

Customer stories

Driving app growth through personalized campaigns at scale

The gaming company experienced low engagement & hindered revenue growth. Adopting AppsFlyer solutions led to increases in installs & revenue.

Blog

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

To discuss the exciting world of cross-platform gaming and PC&C, we talked with gaming industry veteran and investor Eric Kress.

Product news

AppsFlyer support for Meta’s aggregate event measurement (AEM) for remarketingg

AEM for app remarketing enables advertisers to measure iOS re-engagements with Meta in a privacy preserving manner. This feature leverages AppsFlyer’s deeplink attribution capabilities to perform full and accurate attribution for iOS re-engagement conversions and report conversions + all downstream events to Meta.

Blog

Single Source of Truth dashboard currency customization

Data management platform (DMP)

How using advanced marketing increased retention by 5X

Driving app growth through personalized campaigns at scale

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

AppsFlyer support for Meta’s aggregate event measurement (AEM) for remarketingg

Putting SKAN 4.0 to the test: Here’s what we found out

How gaming companies can weather the economic downturn leveraging preload campaigns

CTV (Connected TV)

Driving growth through omnichannel (re)marketing: a hyperlocal retail chain’s success story

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