Glossary
Privacy Cloud Application (PCA)
What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
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482 results for "Attribution"
Use cases
How Liftoff eliminated phantom click fraud with click signatures
Learn how AppsFlyer click signature solution helped Liftoff to easily monitor blocked clicks and have a clear understanding of why they were blocked.
Customer stories
Expanding the UA funnel while lowering cost per install
Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.
Reports & guides
Deep linking 101: The why, what, and how of today’s most trending customer experience technology
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
Use cases
How to jump into QR code mania
In this post we want to get practical by showing you how you can quickly start building and measuring QR-to-app Experiences today.
Glossary
Identifier for vendors (IDFV)
What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
Customer stories
Boosting conversion rate from remarketing by 68% with AppsFlyer’s Audiences and OneLink
Find out how FE Credit was able to finally centralize data into one place, and improve the user experience on paid and media channels.
Glossary
App Tracking Transparency (ATT)
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.
Blog
Mobile marketing trends predictions for 2022 – the director’s cut
We gathered the industry's top experts and picked their brains on the most trending mobile marketing topics that every digital marketer has to know.
Reports & guides
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
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