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Reports & guides

Media buying on autopilot: the ultimate guide to programmatic advertising

This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.

Blog

The recent whirlwind of Gaming studio consolidations is unlike anything we've seen before; find out about the underlying factors and repercussions.

Reports & guides

Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.

Glossary

What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.

Customer stories

Find out how Virtuo’s partnership with AppsFlyer has given them the ability to make critical short and long-term decisions.

Blog

ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?

Reports & guides

In this report, we drill into the latest trends and user habits on mobile, and share advice on how marketers can succeed in this dynamic region.

Product news

Find out how Conversion Studio enables advertisers to easily maximize LTV measurement for post-install activity inside the SKAN framework.

Reports & guides

This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.

Customer stories

See how ABI better optimizes its campaigns with AppsFlyer solutions in a way that allows it to determine its ROAS and boost user retention.