Reports & guides
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Filter by
482 results for "Attribution"
Blog
Weeding out organic fraud
What incentive encourages the existence of fraudulent app installs in organic traffic, and how can you prevent it? Learn more inside.
Customer stories
Real11 reduces fraud while optimizing marketing campaigns
Find out how by using AppsFlyer Protect360, Real11 was able to cut back investments in underperforming campaigns and fraudulent ad networks.
Blog
All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)
Find out why a complete app onboarding experience can make the difference between apps with staying power versus those that end up trashed.
Blog
SKAdNetwork feature requests: Organic (unattributed) data
As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.
Customer stories
Converting loyal app users through user referrals
Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.
Glossary
Cost per install (CPI)
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
Top 5 data trends that shaped mobile app marketing in 2021 – and what they mean for 2022
Our annual top data trends report analyzed over 60 billion app installs in 2021, allowing us to predict what 2022 will bring.
Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
People also search for:
Explore more resources
