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Blog

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

Find out why a complete app onboarding experience can make the difference between apps with staying power versus those that end up trashed.

Blog

As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.

Customer stories

Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.

Glossary

What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Blog

Our annual top data trends report analyzed over 60 billion app installs in 2021, allowing us to predict what 2022 will bring.

Glossary

What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.

Blog

In addition to post-install analytics, mobile marketers should closely monitor pre-install data to optimize install conversion. Find out why here.

Blog

Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.