Blog
SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
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521 results for "Attribution"
Blog
Android Privacy Sandbox is coming: What should marketers do next?
We outlined primary changes that Android's Privacy Sandbox will bring. Read how marketers can prepare for shifts in measurement & remarketing.
Glossary
Media mix modeling (MMM)
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.
Blog
How to get more for less: Nailing app remarketing during times of a recession
Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
Customer stories
Boosting overall conversions by 137% with deep linking & audience segmentation
Find out how Sayurbox improved overall conversions by 137% thanks to AppsFlyer's Deep Linking and Audiences tool.
Blog
20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
In a privacy-driven & restricted data reality, we must think creatively about UA. Check our recommendations on how to get quality users to your app.
Blog
Testing a multi-billion dollar black box
Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.
Customer stories
Making smarter campaign decisions to ensure marketing is scaled efficiently
Learn how Future made smarter campaign and budgeting decisions using AppsFlyer measurement data.
Customer stories
Saving over $1 million in fraudulent ad spend by blocking fraud with Protect360
Find out how AppsFlyer saved Miles from spending over $1 million on fraudulent users in just one month by blocking all types of mobile ad fraud.
Blog
Simplifying SKAN 4.0: 5 features that will help you master the changes
Is SKAN 4.0 the most friendly or most complicated version of SKAdNetwork to date? Read how AppsFlyer supports & simplifies it for its customers.
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