Glossary
Ad server
What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.
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482 results for "Attribution"
Blog
CTR, CTI, and IPM: Optimizing the path to install conversion
In addition to post-install analytics, mobile marketers should closely monitor pre-install data to optimize install conversion. Find out why here.
Blog
Welcome to the metrics – Everything you need to know about app marketing metrics
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.
Reports & guides
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
Follow the money: the power of in-game mobile advertising
In this blog, we’ll cover everything you need to know about in-game advertising including the benefits, formats, expert strategies, and more.
Glossary
In-app bidding
What is in-app bidding, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Reports & guides
Media buying on autopilot: the ultimate guide to programmatic advertising
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.
Blog
The great merger – acceleration in Gaming M&A is changing the face of the industry
The recent whirlwind of Gaming studio consolidations is unlike anything we've seen before; find out about the underlying factors and repercussions.
Reports & guides
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Glossary
Owned media
What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.
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