Use cases
The phantom (click) menace: Discovering a new fraud scenario
We've noticed a trend lately: Ad networks claimed that they were being associated with clicks that in fact were not originated from their network.
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456 results for "Attribution"
Blog
5 ways to increase ATT opt-in rates
Discover new ways to increase your ATT opt-in rates, and reap the rewards of greater quantities of user-level data and attribution.
Blog
SKAdNetwork postbacks: A welcome update for advertisers
In yesterday’s WWDC 2021, Apple announced several more privacy updates for iOS, including a key update to SKAdNetwork.
Blog
The age of return on experience
Find out how to create a personalized user experience designed to drive strong customer engagement, and make the most of your owned channels.
Blog
If and when to show the ATT prompt: What you need to consider
Much has been said about the how of showing Apple's ATT prompt. Today we’re going to look at equally important questions: Why and when to show it.
Blog
How Nigerian companies can grow on mobile
The digital revolution is in full swing in Nigeria. Find out how to take advantage of this huge opportunity and scale on mobile.
Customer stories
Making data driven automation a reality with AppsFlyer
Learn about how Wolt integrated Smartly with AppsFlyer, which opened up time-saving automation opportunities and boosted ROI.
Customer stories
Remarkable gaming app growth at scale driven by mobile marketing data
Discover how Teebik Games, one of the largest mobile game publishers in the world, used AppsFlyer to accelerate marketing impact.
Customer stories
Letting data guide your growth
Find out how working with AppsFlyer allowed Softonic to easily manage and optimize all its campaigns, in real time.
Customer stories
Mobile app growth built on reliable measurement and a trusted partner
See how AppsFlyer pay-once-per-install pricing gave RecargaPay deep insights into its user LTV on a per media source and campaign level.
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