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489 results for "Attribution"
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Advanced SEO Attribution
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.
Product news
Enhanced Preload attribution
Advertisers can configure our new preload engagements to get an equal attribution priority of a deterministic click, instead of automatically gaining the highest priority in the attribution waterfall.
Customer stories
Hitting 1 million users with multi-touch attribution and deep-linking
Integrating with AppsFlyer multi-touch attribution & deep-linking led Yellow Card to 1 million users, a 74% rise in app installs & 30% reduction in CPI.
Product news
Cross-platform measurement and attribution
Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.
Product news
Cross-platform equal attribution priority
A thorough analysis of cross-platform campaigns showed that, in many cases, the cross-platform engagement was the one driving the install. We rolled out the equal attribution priority to enable advertisers to configure the cross-platform impressions so they receive equal attribution priority.
Customer stories
Fraud-free attribution saves $470k
Find out how Mistplay, a gaming loyalty rewards app, saved $470k + in 2022 by eliminating fraud, and also gained a 72% growth in active users.
Customer stories
Banking on attribution gave 50% more visibility into SKAN conversions
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
Blog
SSOT attribution uplift and eCPI drop per category revealed
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
Customer stories
Timely attribution insights with Protect360 reduces ad fraud by 89%
Find how using AppsFlyer’s Protect360 reduced mobile ad fraud by 89% for KisanKonnect, which also achieved a 2x increase in non-organic growth.
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