Reports & guides
Predictive modeling for app marketers: The complete guide
Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.
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466 results for "Attribution"
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Deep linking for mobile marketers, a guide
Deep linking doesn't have to be confusing! Find out all you need to know for your marketing efforts with this comprehensive deep linking guide.
Reports & guides
Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Reports & guides
Getting started with user acquisition for apps: The complete guide
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
Blog
iOS, the winds of 2020, and the growing significance of the web
Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.
Reports & guides
The complete guide to OTT and connected TV marketing
If you're new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide is made for you.
Reports & guides
Mobile measurement & marketing analytics for Shopping apps – The complete guide
To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.
Reports & guides
The state of mobile ad fraud in APAC – 2020 edition
Take a deep-dive into all the latest trends in mobile fraud in APAC, including top markets in Southeast Asia, India and the Pacific.
Reports & guides
In-app event measurement & performance – a joint AppsFlyer-TikTok For Business report
The new joint AppsFlyer and TikTok For Business report will help you to connect to your goals and allow you to optimize towards what matters most.
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