Glossary
Identifier for vendors (IDFV)
What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
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524 results for "Attribution"
Customer stories
Boosting conversion rate from remarketing by 68% with AppsFlyer’s Audiences and OneLink
Find out how FE Credit was able to finally centralize data into one place, and improve the user experience on paid and media channels.
Glossary
App Tracking Transparency (ATT)
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.
Blog
Weeding out organic fraud
What incentive encourages the existence of fraudulent app installs in organic traffic, and how can you prevent it? Learn more inside.
Customer stories
Real11 reduces fraud while optimizing marketing campaigns
Find out how by using AppsFlyer Protect360, Real11 was able to cut back investments in underperforming campaigns and fraudulent ad networks.
Blog
All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)
Find out why a complete app onboarding experience can make the difference between apps with staying power versus those that end up trashed.
Blog
SKAdNetwork feature requests: Organic (unattributed) data
As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.
Customer stories
Converting loyal app users through user referrals
Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.
Glossary
Cost per install (CPI)
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
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