Reports & guides
Finding your true north: Measuring your app marketing’s true ROI
Accurate ROI for mobile apps is dependent on accurate attribution, revenue, and cost data. But it is anything but trivial. Find out how to get it right.
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466 results for "Attribution"
Blog
3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
Blog
Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
Blog
2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
Glossary
Click to install time (CTIT)
What is CTIT, and why is this model important to your mobile traffic measurement? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Impression fraud
What is an impression fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Install hijacking
What is install hijacking, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Mobile ad fraud
What is mobile ad fraud, and what fraud techniques are prevalent nowadays? Learn all you need to know in our mobile marketing glossary.
Glossary
Probabilistic modeling
What is probabilistic modeling, and how can it be used to boost your campaign performance measurement? Find out in our mobile marketing glossary.
Glossary
User acquisition (UA)
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.
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