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Machine learning in a digital age: The future is now
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
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479 results for "Attribution"
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Immediate fraud risks within iOS 14 and SKAdNetwork
Learn how imitating potential fraudulent behavior can help construct a fraud manipulation path, to identify potential SKAdNetwork weaknesses.
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Navigating FinTech in Africa: Driving app downloads in the age of social media
Find out how to leverage the power and scale of Facebook, Snap, and Twitter to drive growth of your fintech app in Africa.
Reports & guides
Predictive modeling for app marketers: The complete guide
Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Deep linking for mobile marketers, a guide
Deep linking doesn't have to be confusing! Find out all you need to know for your marketing efforts with this comprehensive deep linking guide.
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Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Reports & guides
Getting started with user acquisition for apps: The complete guide
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
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iOS, the winds of 2020, and the growing significance of the web
Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.
Reports & guides
The complete guide to OTT and connected TV marketing
If you're new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide is made for you.
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