Customer stories
Boosting ROAS post-IDFA and cutting eCPI for Apple Search Ads campaigns by 40%
See how ABI better optimizes its campaigns with AppsFlyer solutions in a way that allows it to determine its ROAS and boost user retention.
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521 results for "Attribution"
Blog
Inside SKAN: Data & learnings from Apple’s SKAdNetwork
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
Customer stories
Inspiring daily creativity for a loyal community
See how with AppsFlyer, VSCO found a solution that would further evolve its performance-driven marketing operation with data at its heart.
Blog
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.
Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
Why contextual targeting in mobile is making a comeback in the privacy age
Learn how rich data about users viewing environment can enhance your creative and targeting capabilities to drive your app performance at scale.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
Customer stories
Scaling up secure mobile data analysis with confidence
AppsFlyer’s fast and reliable data delivery helped the Varo team save significant processing time, allowing it to optimize its acquisition strategy.
Customer stories
Boosting return on app spend by 10% with AppsFlyer and Affle
Find out how Gradeup teamed up with Affle and AppsFlyer to optimize its UA campaigns, increase in-app engagement and ultimately boost ROAS.
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