Blog
The untold story about zeroed IDFAs on iOS 14 devices
See what we uncovered after identifying a surge in zeroed-IDFA devices, post-iOS 14 release, after some serious research and investigation.
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456 results for "Attribution"
Customer stories
Delivering success in a service economy through mobile data
Find out how Rappi delivered mobile app growth success in a service economy through AppsFlyer attribution and mobile measurement.
Customer stories
Scaling global UA and boosting performance with AppsFlyer
Find out how Huuuge Games used AppsFlyer Master API to aggregate massive amounts of raw data to save time and make impactful decisions.
Use cases
Behind the scenes of a successful email-to-app campaign in Salesforce
Now, there is a way to create seamless email-to-app experiences with AppsFlyer's dedicated deep linking solution for Salesforce Marketing Cloud.
Blog
Flying under the radar: Mobile ad fraud
Familiar fraud methods relying on malicious SDKs were considered irrelevant for iOS devices until recently a new form of install hijacking was found
Customer stories
Becoming one of the world’s top weather apps
Learn how AccuWeather optimized its web-to-app flow with deep linking and maximized long-term customer engagement with real-time attribution.
Customer stories
Saving over $1 million by upgrading to fraud protection with AppsFlyer
Explore how AppsFlyer helped Pixonic save over $1M in fraudulent ad spend by eliminating bad actors (which also revealed trusted traffic sources!).
Customer stories
Boosting Apple Search Ads performance with AppsFlyer
See how remarketing to dormant users via Apple Search Ads with AppsFlyer led to a 39% higher ROI than comparable new users for Rosetta Stone.
Customer stories
Powering quality user acquisition through user referrals
CRED used AppsFlyer deep linking attribution links to power its user referral feature and achieve 44% higher than the average first payment rate.
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
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