Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
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479 results for "Attribution"
Glossary
Lookback window
What is a lookback window, and how does it work with the main social platforms? Learn all you need to know in our mobile marketing glossary.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Organic install
What are organic installs, and why are they important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Postback
What is a postback, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
SDK spoofing
What is SDK hacking (aka spoofing), how it works, and how can you identify it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Ad exchange
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Assisted installs
What are assisted app installs and why are they so important to optimize ad spend and prevent fraud? Find out in our glossary on mobile marketing.
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
Use cases
Charting raw data’s potential to navigate rough waters in the market
During times of uncertainty, the constant of raw data in marketing helps app marketers optimize campaigns, save budget, and build future resilience.
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