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5 tips for measuring your mobile ROI

In this article, we share our top tips for measuring your own mobile marketing ROI, and show how important accuracy is to achieve profitable returns.

Blog

Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.

Reports & guides

AppsFlyer partnered with the Mobile Marketing Association to survey marketers about the business implication of these privacy related updates.

Blog

See what we uncovered after identifying a surge in zeroed-IDFA devices, post-iOS 14 release, after some serious research and investigation.

Customer stories

Find out how Rappi delivered mobile app growth success in a service economy through AppsFlyer attribution and mobile measurement.

Customer stories

Find out how Huuuge Games used AppsFlyer Master API to aggregate massive amounts of raw data to save time and make impactful decisions.

Use cases

Now, there is a way to create seamless email-to-app experiences with AppsFlyer's dedicated deep linking solution for Salesforce Marketing Cloud.

Blog

Familiar fraud methods relying on malicious SDKs were considered irrelevant for iOS devices until recently a new form of install hijacking was found

Customer stories

Learn how AccuWeather optimized its web-to-app flow with deep linking and maximized long-term customer engagement with real-time attribution.

Customer stories

Explore how AppsFlyer helped Pixonic save over $1M in fraudulent ad spend by eliminating bad actors (which also revealed trusted traffic sources!).