Glossary
View-through attribution (VTA)
What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.
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456 results for "Attribution"
Customer stories
Doubling user base with omni-channel attribution and deep linking
Find out how Sendwave developed a proven growth formula using AppsFlyer attribution & deep linking to get accurate marketing performance data.
Customer stories
Lucky Day efficiently scales revenue and users with AppsFlyer attribution
Find out how Lucky Day efficiently scaled revenue and users for four different mobile games using AppsFlyer’s attribution and analytics solutions.
Customer stories
Exceeding ROI targets for 19 games using AppsFlyer attribution
Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.
Glossary
Last-click attribution
What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.
Blog
Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
Reports & guides
Video is on the rise: View-through attribution insights for Southeast Asia
Read about the rise of video in Southeast Asia and how to leverage VTA for marketing campaigns in this AppsFlyer & TikTok for Business report.
Customer stories
Raw attribution data illuminates a UA North Star to success
Find out how Slickdealst has harnessed the strengths of AppsFlyer to grow its mobile app into a primary sales and engagement engine.
Blog
Multi-touch attribution: Success is a journey
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
Blog
Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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