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542 results for "Attribution"

Product news

DV360: support for re-engagement attribution

Glossary

Attribution modeling

Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.

Product news

Advanced SEO Attribution Now Available

Product news

Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.

Product news

Enhanced Preload attribution

Advertisers can configure our new preload engagements to get an equal attribution priority of a deterministic click, instead of automatically gaining the highest priority in the attribution waterfall.

Customer stories

Hitting 1 million users with multi-touch attribution and deep-linking

Integrating with AppsFlyer multi-touch attribution & deep-linking led Yellow Card to 1 million users, a 74% rise in app installs & 30% reduction in CPI.

Product news

Cross-platform measurement and attribution

Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.

Product news

Cross-platform equal attribution priority

A thorough analysis of cross-platform campaigns showed that, in many cases, the cross-platform engagement was the one driving the install. We rolled out the equal attribution priority to enable advertisers to configure the cross-platform impressions so they receive equal attribution priority.

Customer stories