Use cases
AppsFlyer cost reporting solution: Solving one of the biggest digital marketing problems
Find out what AppsFlyer is doing to tackle the need for data standardization and a single vendor solution for attribution and cost reporting.
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466 results for "Attribution"
Customer stories
Becoming one of the world’s most downloaded flight and hotel apps
Learn how Hopper tripled its marketing spend and increased capacity by 10X while continuously improving the ROI of campaigns with AppsFlyer.
Blog
We just raised $210M, and we couldn’t have done it without you
We're thrilled to announce that AppsFlyer has raised $210 million led by General Atlantic, with participation from our existing investors.
Use cases
The web campaign-to-app opportunity
Leveraging the web is crucial to driving app growth especially with more savvy users seeking information on an advertised item, product, or service.
Use cases
Install-level fraud detection with Bayesian networks
By utilizing Bayesian networks, AppsFlyer is now more equipped to take on current and future mobile fraud challenges.
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
Use cases
What’s the buzz around audience optimization?
Lack of measurement and attribution is hurting your marketing efforts. See how AppsFlyer's Audiences solution can help fix it.
Customer stories
Achieving player re-engagement to amplify user acquisition
For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.
Customer stories
Dramatically scaling mobile marketing with better speed and stability
Find out how AppsFlyer global scale and reach enabled eBay to grow, measure, and optimize its mobile marketing activity.
Blog
Why a closed source SDK is essential when fighting fraud
In the fight against fraud, no solution is perfect: Mobile marketers must pause and ask themselves if they have the right intentions and arsenal.
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