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Click flooding detection and the false-positive challenge
The false positive test is used by anti-fraud vendors to ensure legitimate activity isn't blocked. Fraudsters exploit this constraint for their benefit
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479 results for "Attribution"
Customer stories
How to save big by blocking fraudulent installs and in-app events
Learn how Fetch Rewards saved more than $750K by detecting fraudulent installs with Protect360's real-time and post-attribution fraud detection.
Blog
Uncovering conversion path trends across web and mobile
When user journeys spread across multiple platforms, devices and channels, it can be tricky to discern what the average conversion path looks like.
Customer stories
Reducing CPI with better visibility into the full customer journey
Learn how fuboTV leverages cross-device exposure to reallocate budgets and unite its marketing efforts with AppsFlyer People-Based Attribution.
Customer stories
Connecting the dots between web and mobile to acquire users at scale
See how AppsFlyer enabled Stash to build a better web-to-app onboarding experience and more visibility into touchpoints along the customer journey.
Customer stories
Fast-tracking app adoption at scale with a rewards program
Learn how America's original chain pizza restaurant, Pizza Hut, drove app adoption by reimagining its national rewards program for a mobile age.
Customer stories
Increasing in-app usage and proving incremental lift with AppsFlyer
See how AppsFlyer Incrementality solution enables Kabam to analyze lift in in-app purchases and increase its retention rate by 4X.
Blog
17 KPIs Gaming app marketers should measure
Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.
Customer stories
Streamlining user journeys and boosting user acquisition
See how Letgo uses AppsFlyer deep linking tech to optimize and personalize owned media campaigns and support positive user experiences.
Blog
Gaming apps to spend $48.5 billion on user acquisition by 2022
A forecast showing how much money gaming apps will invest in user acquisition by region across North America, APAC, LATAM, and EMEA.
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