Blog
How do you measure a year?
2018 was a tremendous year for AppsFlyer; it was probably our best year yet. We hit huge milestones and expanded our global reach.
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479 results for "Attribution"
Blog
Open to influence? The pros and cons of influencer marketing for apps
Think influencer marketing is a fail-safe lead generation tool? Not always. This 2-part series discusses the benefits and drawbacks of this method.
Blog
How to set up your mobile app performance campaigns
Learn why mobile performance campaigns are a crucial part of mobile success, but need thoughtful planning and the right tools to be effective.
Use cases
Necessary cautions when blocking fraud in real-time #foolsnomore
While marketers would like to block mobile fraud in real-time, overzealous blocking is risky - learn how we validate fraud signatures.
Use cases
All your raw data at your fingertips
Your data may have a great deal of value, but none of it can be delivered without continuous access to quality data in its purest form - raw data.
Use cases
OneLink API: Driving seamless user experiences at scale
The OneLink REST API provides programmatic access to seamlessly generate, read, modify, and delete deep short links at scale.
Blog
All you need to know about content marketing for apps
Apps must invest a lot of resources in capturing potential users' time and attention. That's where content marketing comes in - Find how to do it right.
Blog
Organically building a customer-obsessed culture
AppsFlyer's customer-focused attitude means being unbiased and independent; we place our customers first in our decisions.
Customer stories
Becoming the European leader in scooter sharing
Discover how, in just one year, eCooltra's growth rate jumped by 5X by putting the emphasis on user quality and seamless customer journey.
Blog
New data shows uninstalls remain a significant pain for apps
Almost 3 out of 10 installs end up being uninstalled. Find out the uninstall rate in your country and category in this latest report.
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