Use cases
Charting raw data’s potential to navigate rough waters in the market
During times of uncertainty, the constant of raw data in marketing helps app marketers optimize campaigns, save budget, and build future resilience.
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543 results for "Attribution"
Blog
5 tips for measuring your mobile ROI
In this article, we share our top tips for measuring your own mobile marketing ROI, and show how important accuracy is to achieve profitable returns.
Reports & guides
Learn how leading mobile marketers prepare for iOS 14
AppsFlyer partnered with the Mobile Marketing Association to survey marketers about the business implication of these privacy related updates.
Blog
The untold story about zeroed IDFAs on iOS 14 devices
See what we uncovered after identifying a surge in zeroed-IDFA devices, post-iOS 14 release, after some serious research and investigation.
Customer stories
Delivering success in a service economy through mobile data
Find out how Rappi delivered mobile app growth success in a service economy through AppsFlyer attribution and mobile measurement.
Customer stories
Scaling global UA and boosting performance with AppsFlyer
Find out how Huuuge Games used AppsFlyer Master API to aggregate massive amounts of raw data to save time and make impactful decisions.
Use cases
Behind the scenes of a successful email-to-app campaign in Salesforce
Now, there is a way to create seamless email-to-app experiences with AppsFlyer's dedicated deep linking solution for Salesforce Marketing Cloud.
Blog
5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
Blog
Flying under the radar: Mobile ad fraud
Familiar fraud methods relying on malicious SDKs were considered irrelevant for iOS devices until recently a new form of install hijacking was found
Customer stories
Becoming one of the world’s top weather apps
Learn how AccuWeather optimized its web-to-app flow with deep linking and maximized long-term customer engagement with real-time attribution.
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