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Customer stories

Raw attribution data illuminates a UA North Star to success

Find out how Slickdealst has harnessed the strengths of AppsFlyer to grow its mobile app into a primary sales and engagement engine.

Blog

Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.

Blog

Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.

Reports & guides

This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.

Reports & guides

Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.

Reports & guides

In-depth look at a critical concept of marketing exploring the evolution of people-based attribution and why a mobile 1st strategy is key.

Reports & guides

With more users booking flights and securing hotel deals in-app, marketers must keep up with this high demand. Here's all you need to know.

Reports & guides

To help you navigate the risks and rewards of your entertainment or media apps' potential, we've put together a comprehensive guide. Take a look!

Glossary

What is a reattribution window, and how is it relevant for your app marketing efforts? Find out in our mobile marketing glossary.

Glossary

What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.