Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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475 results for "Attribution"
Glossary
Multi-touch attribution
What is the multi-touch attribution method, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Attribution fraud
What is attribution fraud, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Reports & guides
Mobile attribution and marketing analytics for Food & Drink apps
Find out how to maximize your food & drink app’s potential in this guide covering vertical-specific areas of measurement for app marketers.
Blog
Why attribution and cost data are better together to achieve true ROI
ROI is an elusive metric in app marketing as it's dependent on accurate attribution and cost data. Read why working with different providers is risky.
Blog
Top 5 reasons why mobile attribution is a must in your marketing stack
In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.
Blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
Blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
Blog
Why attribution is important for consumers
So how do consumers benefit from attribution? We can break this down into four key areas. Learn more inside.
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