Blog
AppsFlyer is named the leader in mobile attribution by G2, and we couldn't have done it without our customers.
Blog
Web is still the #1 tool for discovery and research, but conversion rates and ROI are higher in apps. How can marketers capitalize on these realities?
Use cases
We started the post-attribution fraud detection journey a year ago. Learn about the market feedback and beta testing results.
Customer stories
Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.
Use cases
Real-time attribution data is crucial for the health of your creatives, your bidding, and audience segmentation logic.
Reports & guides
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution
Blog
Find out what AppsFlyer's vision for attribution was 8 years ago and how that evolved to People-Based Attribution today.
Blog
Attribution data should drive every marketing decision. Do you know which 5 elements are critical to attribution platform success?
Use cases
Learn about AppsFlyer integration with Amazon Fire TV for advanced reporting options, including in-app event measurement and custom audiences.
Blog
According to five independent sources, AppsFlyer currently holds 72.12% of the mobile attribution SDK economy market share. Learn more inside.