Use cases
We would like to clarify some common misunderstandings about SRNs and hopefully shed some light on a topic that is often misunderstood.
Customer stories
Futureplay joined AppsFlyer Ad Revenue Attribution beta program and was immediately able to start measuring ad revenue across partner networks.
Customer stories
Discover how Practo partnered with AppsFlyer to better understand and optimize its mobile growth, customer engagement, and retention.
Blog
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Blog
Oren Kaniel breaks down the important standard of "Attribution Authority" and shows why not every provider can live up to it.
Blog
Read about our recent survey findings on how users consume live and streaming TV, how they engage with TV ads, and what actions they took.
Blog
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
Blog
Dive into what Privacy Sandbox means for attribution APIs and explore what advertisers can expect from the reports it generates.