Use cases
Integrating AppsFlyer and Amazon Fire TV for advanced attribution
Learn about AppsFlyer integration with Amazon Fire TV for advanced reporting options, including in-app event measurement and custom audiences.
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475 results for "Attribution"
Blog
AppsFlyer still spearheading the mobile attribution economy, say 5 independent sources
According to five independent sources, AppsFlyer currently holds 72.12% of the mobile attribution SDK economy market share. Learn more inside.
Blog
Are all attribution companies unbiased and independent as they claim?
There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.
Use cases
Explaining attribution from self-reporting networks
We would like to clarify some common misunderstandings about SRNs and hopefully shed some light on a topic that is often misunderstood.
Customer stories
Boosting the bottom line with ad revenue attribution
Futureplay joined AppsFlyer Ad Revenue Attribution beta program and was immediately able to start measuring ad revenue across partner networks.
Customer stories
Improving the customer journey with attribution and marketing analytics
Discover how Practo partnered with AppsFlyer to better understand and optimize its mobile growth, customer engagement, and retention.
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Saving time and resources on attribution done right
Blog
What does it really mean to be an attribution authority?
Oren Kaniel breaks down the important standard of "Attribution Authority" and shows why not every provider can live up to it.
Customer stories
How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration
Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.
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