Blog
Are all attribution companies unbiased and independent as they claim?
There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.
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466 results for "Attribution"
Use cases
Explaining attribution from self-reporting networks
We would like to clarify some common misunderstandings about SRNs and hopefully shed some light on a topic that is often misunderstood.
Customer stories
Boosting the bottom line with ad revenue attribution
Futureplay joined AppsFlyer Ad Revenue Attribution beta program and was immediately able to start measuring ad revenue across partner networks.
Customer stories
Improving the customer journey with attribution and marketing analytics
Discover how Practo partnered with AppsFlyer to better understand and optimize its mobile growth, customer engagement, and retention.
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Saving time and resources on attribution done right
Blog
What does it really mean to be an attribution authority?
Oren Kaniel breaks down the important standard of "Attribution Authority" and shows why not every provider can live up to it.
Blog
Navigating the privacy frontier: Key insights from Google and AppsFlyer
Read the key insights from a conversation between AppsFlyer and Google on how advertisers can thrive in the ever changing privacy landscape.
Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Customer stories
MobilityWare grows its iOS user base with AppsFlyer and InMobi Advertising
Learn how MobilityWare worked with AppsFlyer and InMobi Advertising to restructure its UA strategy and improve iOS campaign performance
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