Blog
Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
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479 results for "Attribution"
Reports & guides
2025 App Marketer Survey
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
Blog
Touchdown! Fetch Super Bowl ad drives massive QR code engagement
Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.
Customer stories
How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration
Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.
Blog
DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone
In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.
Reports & guides
App uninstall report – 2025 edition
Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.
Blog
6 reasons why it’s time to upgrade your MMP
Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.
Customer stories
From clicks to conversions: How Axis Bank mastered digital customer activation
Read how Axis Bank used AppsFlyer's OneLink for accurate attribution and budget optimization enabling a 25% month-over-month lift in app downloads.
Product news
Extended probabilistic modeling lookback window for PC, Console, and CTV apps
Customer stories
A scoop above: Wolt Ads shows 32% revenue uplift for an ice cream brand with AppsFlyer
Learn how AppsFlyer's Data Collaboration Platform helped Wolt Ads increase ROAS x4 and 32% attributed revenue for an ice cream brand.
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