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Glossary

Monthly Active Users (MAU)

What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Blog

How can you deliver amazing customer experiences to delight the users, keep them engaged, and ensure that they come back for more?

Reports & guides

Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.

Reports & guides

This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.

Blog

In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.

Customer stories

See how with AppsFlyer, VSCO found a solution that would further evolve its performance-driven marketing operation with data at its heart.

Blog

When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.

Glossary

What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.

Customer stories

Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.