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Blog

5 reasons web-to-app should be on your radar

In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.

Reports & guides

This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.

Reports & guides

Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.

Reports & guides

To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.

Reports & guides

To help you navigate the risks and rewards of your entertainment or media apps' potential, we've put together a comprehensive guide. Take a look!

Glossary

What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.

Reports & guides

Find out how to maximize your food & drink app’s potential in this guide covering vertical-specific areas of measurement for app marketers.

Blog

Perhaps more than UA, app remarketing is now a priority for marketers, boosting performance and profits. Get our latest data about it here.

Blog

To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.

Use cases

Now, there is a way to create seamless email-to-app experiences with AppsFlyer's dedicated deep linking solution for Salesforce Marketing Cloud.