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Customer stories

Optimizing ad creation and maximizing ROI with AppsFlyer’s OneLink

Learn how Brainium's ability to test and optimize creatives helped to decrease their CPIs and increase customer lifetime value.

Customer stories

Migrating any system isn't a decision that's taken lightly; Find out how Hepsiburada made a smooth transition to AppsFlyer and its business impact.

Customer stories

See how attribution data from AppsFlyer helped Macy's leverage owned content and optimize their acquisition and remarketing strategies.

Blog

What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.

Blog

In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.

Reports & guides

This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.

Reports & guides

Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.

Reports & guides

To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.

Reports & guides

To help you navigate the risks and rewards of your entertainment or media apps' potential, we've put together a comprehensive guide. Take a look!

Glossary

What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.