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Audience segmentation for mobile marketers: A crash course
Connecting with the right audience on mobile requires specific know-how. This guide will help you win high-value users for your app.
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186 results for "Deep linking"
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The web campaign-to-app opportunity
Leveraging the web is crucial to driving app growth especially with more savvy users seeking information on an advertised item, product, or service.
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Heads up: Erratic Universal Links behavior identified on iOS 13
There appears to be an issue with iOS 13.x, causing erratic behavior when users click on Universal Links; the issue is difficult to reproduce.
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How many in-app events generate the best performance?
our industry-first report explores 320B+ in-app events from over 12K apps, offering app marketers vertical-specific benchmarks of various KPIs.
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What’s the buzz around audience optimization?
Lack of measurement and attribution is hurting your marketing efforts. See how AppsFlyer's Audiences solution can help fix it.
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Leveraging OneLink with ESPs to improve Email-to-app experience
OneLink streamlines the email-to-app experience by “unwrapping” iOS links wrapped by ESPs to maximize user experience.
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The web-to-app connection: AppsFlyer Smart Banners
Learn how AppsFlyer Smart Banners enable marketers to easily convert mobile web users into app users through a seamless UX.
Customer stories
Boosting web-to-app conversions while cutting costs and eliminating fraud
Find out how by implementing AppsFlyer solutions, Tata CLiQ was able to achieve greater productivity with lower costs.
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How to choose the right attribution platform the first time around
Attribution data should drive every marketing decision. Do you know which 5 elements are critical to attribution platform success?
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Open to influence? The pros and cons of influencer marketing for apps
Think influencer marketing is a fail-safe lead generation tool? Not always. This 2-part series discusses the benefits and drawbacks of this method.
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