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Blog

How to choose the right attribution platform the first time around

Attribution data should drive every marketing decision. Do you know which 5 elements are critical to attribution platform success?

Blog

Think influencer marketing is a fail-safe lead generation tool? Not always. This 2-part series discusses the benefits and drawbacks of this method.

Use cases

The OneLink REST API provides programmatic access to seamlessly generate, read, modify, and delete deep short links at scale.

Blog

Almost 3 out of 10 installs end up being uninstalled. Find out the uninstall rate in your country and category in this latest report.

Use cases

AppsFlyer’s Banner Generator makes building a mobile web banner so much easier and faster - here's the step-by-step tutorial.

Use cases

Make the most of your existing mobile web traffic by converting them into highly engaged app users with web-to-app banners.

Use cases

Before you dump more marketing budget on paid campaigns, make sure you don’t neglect the obvious - word-of-mouth marketing.

Customer stories

Learn how AppsFlyer measurement capabilities enabled Voot to better measure sources as well as quickly add, test, and enable dozens of partners.

Use cases

7 OneLink tips to automatically route users to the optimal destination across web and mobile, and improve conversion rates and UX.

Customer stories

Discover how Gett grew its mobile business with AppsFlyer mobile insights, fraud protection, and deep linking solution.