Reports & guides
The State of App Monetization – 2024 Edition
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
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190 results for "Deep linking"
Glossary
Video completion rate (VCR)
Learn about what is video completion rate (VCR), how to calculate it, why its an important metric, and how to improve your video conversion rates.
Blog
Automate your ad personalization with dynamic product ads
Learn about how dynamic product ads improve personalization. Get step by step guidance for how to set up a campaign and best practices to follow.
Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
Customer stories
Revolutionizing childcare matching on mobile
Discover how KindiCare, an Australian childcare platform transformed its user acquisition strategy with AppsFlyer and reduced CPI by 50%
Glossary
Earned media
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.
Blog
Show me the money! Why marketers should focus on payback periods and cash flow in 2023
In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do to come out on top.
Reports & guides
How PC and console platforms open up new revenue streams for game developers
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Use cases
Enhancing dynamic product ads performance with OneLink
Find out how AppsFlyer’s OneLink helped improved performance results when using it with universal/app links in Meta catalogs for DPA.
Glossary
Cost per view (CPV)
What is cost per view and why do you need it? Learn to calculate CPV, how to optimize and increase it, and its differences from CPI, CPM & CPCV.
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