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Reports & guides

Welcome to the jungle – your ultimate guide for CTV Advertising

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Customer stories

Find out how AppsFlyer integration helped the Easypaisa team to reduce CPI by 15% and increase conversions by 10%.

Customer stories

Find out how FE Credit was able to finally centralize data into one place, and improve the user experience on paid and media channels.

Blog

Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.

Blog

In this post we analyze creatives from top-grossing apps and share creative best practices for Black Friday, Cyber Monday, and other key dates.

Blog

Find out how to create engaging and impactful creative for your mobile ads to improve the way users interact with your brand.

Reports & guides

Apple App Clips are a significant milestone for the app industry, so we created a tutorial to help you create your first App Clip.

Customer stories

Discover how AppsFlyer helped Mobly’s performance team gain the needed knowledge and efficiency to integrate campaigns with media partners.

Blog

Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.

Blog

Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.