Reports & guides
Top 5 app marketing data trends of 2024 and predictions for 2025
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.
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188 results for "Deep linking"
Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Blog
Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide
Learn all about the alternative options to Firebase Dynamic Links as Product Managers and how AppsFlyer offers a comprehensive solution for deep linking.
Blog
Everything you need to know to create high-converting app install campaigns
Learn how to create effective app install campaigns. Dive into best practices how to launch winning campaigns on Google, Meta, Facebook, and X.
Blog
Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
Reports & guides
The state of eCommerce app marketing
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
Blog
Introducing new horizons in app marketing: beyond app campaigns
Read more about reaching beyond the confines of app campaigns and look to the potential of the web for new opportunities in web-to-app marketing.
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Customer stories
Preventing fraud and optimizing creatives helped Dave work faster and save $408k
Dave Inc restored confidence in their ad budgets, increased ROAS, saved $408k by combating fraud, and increased CTR by 12% with AppsFlyer
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